The key takeaway
Retail listings work best when the product, price architecture, commercial file and supply plan are ready before buyer discussions begin.
Retailer-ready product and pricing file
We help organise the information modern trade buyers need to assess a product: category positioning, recommended retail price, trade pricing, pack and case details, barcodes, shelf life, product documentation and launch support. The final commercial terms remain subject to retailer review and agreement.
Channel and retailer assessment
We assess category fit and the most relevant modern trade routes for the brand, including supermarkets, convenience, health and beauty retailers, and pharmacy chains. A focused target list helps avoid presenting the same offer indiscriminately to every channel.
Listing preparation and buyer coordination
Royal London can coordinate the listing process, samples, commercial information and responses required for buyer review. We do not guarantee acceptance: every listing is decided by the retailer and may depend on category strategy, documentation, pricing and commercial terms.
Distribution and replenishment planning
A listing needs an operating plan behind it. We align stock intake, warehousing, order fulfilment, delivery and replenishment requirements with the approved route to market, while keeping responsibilities and reporting clear.
For local and international brands
This service is designed for international brands entering Vietnam and established Vietnamese brands seeking stronger modern trade execution. The first assessment covers the product range, current documentation, pricing, target retailers and operational readiness.
Service scope
Listing preparation
Product data, pricing structure, buyer materials, samples and submission coordination.
Distribution execution
Channel planning, warehousing, delivery, replenishment and account reporting.
Discuss your modern trade objectives.
Send us your product range, current pricing and the retailers or channels you want to reach.
Request a modern trade assessment
