Perspectives for international brands

News & Insights

Ideas and practical perspectives on bringing consumer brands to Vietnam.

Shoppers and the Eucryl and Perspi-Guard activation display at Guardian.

Latest · Company news

Eucryl & Perspi-Guard at Guardian: Connecting with Shoppers In Store

A look back at Royal London’s in-store activity for Eucryl and Perspi-Guard at Guardian, bringing product displays and shopper interaction together at the point of sale.

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Distribution staff checking a launch shipment and checklist in a warehouse.

Featured · Beauty market entry

Vietnam Cosmetics Launch Readiness Checklist

Prepare product files, claims, labels, pricing and channel information before a Vietnam cosmetics launch assessment.

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Vietnamese beauty retail shopping alongside a livestream presenter with a phone and parcel.

Channel strategy

Retail Distribution vs TikTok Shop in Vietnam

Compare the roles of physical retail and TikTok Shop when planning a Vietnam launch for a beauty or personal care brand.

Distribution insights

How to Choose a Distributor in Vietnam

A practical checklist for international brands comparing Vietnam distribution partners, channel capability, commercial terms and reporting.