Displays, interaction and moments of discovery
Product displays, a lucky wheel and gifts created opportunities for shoppers to discover Eucryl and Perspi-Guard at Guardian. The activity brought the brands closer to consumers through face-to-face interaction in the retail environment.
The campaign recap captures the displays and shopper engagement from the activity.
Beyond getting products onto the shelf
For Royal London, retail listing is the beginning of the work, not the end. Distribution gives a brand a route to the shelf; in-store activity creates further opportunities to introduce the products and make the brand more visible to shoppers.
This Guardian activity reflects our approach to connecting distribution execution with local brand-building activity. Product presentation, retail coordination and shopper interaction are complementary parts of that work.
Supporting brands in Vietnam’s Modern Trade channels
Royal London supports local and international brands, manufacturers, importers and distributors seeking to enter retail chains or strengthen the management of existing accounts. Depending on the agreed scope, support can connect listing preparation with delivery coordination, promotion execution, claimbacks and ongoing account management.
Explore our Modern Trade listing and account-management services or meet the brands in our current portfolio.
Discuss your retail plans
Looking to develop your brand in Vietnam’s retail chains? Tell us about your products, target retailers and the support you need.
Contact our team