Royal LondonBringing the world
to Vietnam

Vietnam distribution services

Vietnam E-Commerce & TikTok Shop Support

Grow your brand online in Vietnam with Shopee, TikTok Shop, Lazada, creator partnerships and coordinated retail distribution.

Discuss your brand

Build demand and convert it into orders

Choose the role of each marketplace

Shopee, TikTok Shop and Lazada can support different discovery and purchasing behaviour. We plan the initial channel mix around your category, assortment, pricing and the resources available to operate it.

Connect content, creators and the product page

Product information, local content and creator partnerships should explain the same proposition. We coordinate digital growth with an established affiliate network, while planning promotions around the commercial economics of the brand.

Make fulfilment part of the growth plan

Traffic alone is not a launch result. Stock availability, order fulfilment and a coherent retail price strategy support the online experience. Agree reporting around sales, repeat purchase and contribution after relevant costs.

What to share with our team

  • Current online stores and brand assets
  • Hero products, pricing and available stock
  • Content resources and creator collaboration preferences
  • Launch budget and agreed performance measures

Read the full brand assessment checklist →

Plan your next step

Services and launch guides

Our brand experience in Vietnam

Haircare, skincare, personal care and oral care experience, with public brand and retail examples.

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Beauty & Cosmetics Distributor in Vietnam

Build a route to market for skincare, haircare and beauty brands in Vietnam, combining retail distribution with digital demand.

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Personal & Oral Care Distributor in Vietnam

Explore Vietnam distribution for everyday personal care and oral care brands through retail, pharmacy and e-commerce channels.

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Vietnam Market Entry for International Brands

Plan your Vietnam brand launch with Royal London: market assessment, regulatory coordination, channel strategy and local commercial execution.

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Import & Customs Clearance Support in Vietnam

Coordinate product imports, customs documentation and delivery into Vietnam as part of a connected brand launch and distribution plan.

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How to Choose a Distributor in Vietnam

A practical checklist for international brands comparing Vietnam distribution partners, channel capability, commercial terms and reporting.

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How International Beauty Brands Enter Vietnam

Plan a beauty brand launch in Vietnam, from category positioning and product preparation to retail, e-commerce and launch execution.

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Retail Distribution vs TikTok Shop in Vietnam

Compare the roles of physical retail and TikTok Shop when planning a Vietnam launch for a beauty or personal care brand.

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What a Vietnam Distributor Needs to Assess Your Brand

Prepare the brand information, pricing, product documentation and launch objectives a Vietnam distribution partner needs for a useful first discussion.

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Discuss your launchEmail us