The key takeaway
Match each product’s purchase occasion with suitable channels, availability and replenishment.
Make everyday products easy to discover and buy
Build around the purchase occasion
Personal care and oral care products serve different consumer needs, from everyday routines to specialist products. We assess the product proposition, intended shopper and assortment before choosing a route to market.
Plan availability and replenishment
Retail execution depends on consistent supply as well as launch activity. We bring distribution, inventory coordination and channel planning together so brands can discuss a practical replenishment model from the outset.
Support recognition and repeat purchase
Local messaging, product education and digital activity help explain the brand. We connect commercial planning with consumer communication and e-commerce execution, with goals agreed for the category and stage of launch.
What to share with our team
- Product range and intended consumer
- Pack sizes, shelf life and supply lead times
- Pricing, minimum order quantities and available capacity
- Current distribution arrangements and Vietnam objectives
Read the full brand assessment checklist →
Personal care and oral care require different launch plans
Royal London’s Vietnam portfolio includes Perspi-Guard personal care and Eucryl oral care. Product information, pack formats, replenishment and the shopper’s purchase occasion all influence channel selection. We assess each range before recommending where and how to launch.
See our brand experience and public retail examples.
What a distribution plan should cover
- Assortment: a focused range matched to intended consumers and channels.
- Supply: pack sizes, shelf life, order quantities and lead times.
- Pricing: wholesale economics, target shelf prices and agreed launch activity.
- Availability: inventory ownership, fulfilment responsibilities and replenishment.
- Reporting: agreed sales, stock and channel review points.
Do you support pharmacy and online channels?
Our route-to-market planning considers pharmacy, retail and e-commerce as appropriate to the product. Product suitability, retailer requirements and commercial terms determine the final channel plan. Read about e-commerce and TikTok Shop support.
What do we need before the first shipment?
Confirm product documentation, responsibilities, supply terms and launch readiness before booking stock. Our import coordination service connects shipment planning to the wider launch programme.
Plan your Vietnam route to market.
Tell us about your brand, your category and your launch objectives.
Discuss distribution with Royal London
